Access control companies selling points to force high-end market

According to relevant department statistics, according to the average annual growth rate of 23% in the previous development, the market size of the domestic access control system is expected to reach 3.3 billion yuan in 2013; however, domestic access companies can only occupy absolute advantages in some small projects, and in some In large projects, China's access control companies can only enjoy one quarter of the dominance. The downstream demand drives the development of the access control industry, and access control companies advance into the high-end market. Then, how should the access control enterprises develop self-help?

Status Quo: Downstream Demand Drives the Development of the Access Control Industry Under the continuous drive of downstream demand, the development of the access control industry has reached a new peak. The emergence of demand for access control systems and extensive injections of emerging entities in various industries have further contributed to the continued high growth rate. Access control industry economy. The domestic so-called "soy sauce" approach of high-end market has become a problem that the domestic access control industry has to rethink.

The weak international economy did not affect the development of China's access control industry. The national economy has also achieved "contrarian" growth in China's access control industry in all areas of its national economy. In addition, as the performance of access control products continues to expand, Some emerging application sites are also constantly being developed.

In all areas where the economic growth is weak, the access control industry has become an "exception"; but behind the bright "exception", continuous low-end and mid-low income will undoubtedly turn China's access control industry " Hidden "the shortcomings of the long exposure in the international market, a quarter of the high-end market dominance has also brought the domestic access control industry into a dilemma.

Uncertain and unstable factors are still active in the increasingly internationalized Chinese market. Under the continuously evolving demand market and economic situation, technological upgrading has become a topic that the domestic access industry continues to develop. The difficulty in playing the game and the cruelty in competition that have taken place alternately have also become one-fourth high-end advantages that China's access control industry has to face.

In fact, China's access control industry has undergone several important stages such as an independent access control system, a networked access control system, a card access control system, a TCP/IP network access control system, and a platform integration access control system. The main innovation and development, but for a Chinese access control market with a large number of entities and consumer groups, this small part of the innovation power is insignificant.

China's access control industry has started to "counterattack" as it continues to move forward. The high-end market has also developed from the original foreign leader to the Chinese and foreign branch leaders at the present stage. In the development of the past two years, the domestic access industry is based on the value of products. The introduction of expansion or detailed functions has successfully opened up new markets, but the possession of cutting-edge technologies and core technologies is still an inaccessible weakness in the development of China's access control industry.

Therefore, in the continuous evolution of the development milestone, domestic access companies must increase their investment in technology research and development. Small and medium-sized enterprises that do not yet have the ability to research and develop technology can also adopt the cluster-based development of win-win cooperation to realize high-end enterprise evolution. Only the comprehensive development supported by technology is the real demand for China's access control industry to take the road of sustainable development. Otherwise, China's access control industry, which has been confined by science and technology, will continue to develop at a low-end level despite the continuous flood of advanced foreign companies.

Enterprise: Should dig for digging “selling point”

It is not difficult to see that the traditional access control system controls the entrance and exit passages through radio frequency identification technology, and with the improvement of the independent research and development capabilities of our access control companies and the flourishing development of emerging technologies, today’s access control systems It has made a qualitative leap in terms of convenience, safety, and humanity. It is therefore a strategic consideration that companies have to undertake to follow the traditional technique of "seeking stability," or to introduce new "new approaches."

In the process of practical application, there are indeed obvious defects in the identification of personnel in radio frequency equipment, such as difficulty in grasping the abnormal access conditions in the first time, and the ability to control personnel is also weak; in addition, although the terminal is identified With regard to equipment prices, radio frequency equipment may be slightly lower than fingerprint identification, but the cost of radio frequency cards that cost hundreds of thousands of dollars is also an indispensable expense. However, we must admit that because of the earlier appearance of radio frequency identification technology and mature equipment, it has the stability that new technologies cannot match. In some areas where security appeal is relatively simple, there is still a lot of market.

In addition to traditional radio frequency identification, the non-fingerprint identification of the most widely used biometric access control system in the market is the only one. It uses the differences in fingerprint texture characteristics of each person for identification, which is convenient to use, and the price is also high. Comparative civilians are generally suitable for use in office areas that are convenient for organization and management. However, fingerprint identification also has obvious technical flaws. For some special fingerprints, or peeling, broken fingerprints, etc., many traditional fingerprint identification technologies are also difficult to implement. Confirmation, and equipment instability, may intermittent failure, which is not an advantage for institutions with more stringent management requirements. However, the superiority of fingerprint recognition in attendance machines, computers, and information collection is undeniable. If access control companies value these applications, they may wish to intensify the stability of fingerprint identification technology.

Compared with fingerprint recognition, the application of face recognition obviously lags much behind, but in only three years, its market share has surged by more than 20%, and it has become the second largest application technology for biometrics. At the same time, cutting-edge technologies such as iris recognition and finger vein recognition have also been gradually developed. These technologies have a great leap in both the accuracy of recognition and the breadth of applications. For example, face recognition has been applied. In school attendance management, vein recognition is also used for the first time in the title examination.

With the maturation and popularization of biometrics technology, access control companies will surely come to the “appetizer” and “stability” intersections. Whether they choose to stick to traditional technologies, they will choose to turn to high-tech, or they will stick to traditions. At the same time, "stability seeks progress," companies should be clear about their own positioning, and find their own selling points on the road of their own choice, and open up their own road.

Technology: Combined with the wireless Internet of Things, the system's advantages highlight the fact that the access control system has been accompanied by a large amount of cabling since the first day of its birth. A complete access control system consists of card readers, controllers, electric locks, exit switches, magnetic sensors, and power supplies. The management center consists of eight modules, each of which requires an online connection. At the same time, the front and back of the door frame and the top and the top of the door must be perforated to install the equipment. Therefore, the construction is cumbersome and very intuitive.

The wireless IoT access control simplifies the door point device to the extreme: a battery-powered lock. In addition to opening the door to lock the door above, there is no need to install any auxiliary equipment around the door. The entire system is concise and clear, significantly shortening the construction period, and can also greatly reduce the cost of post-maintenance.

Frequency hopping and encryption are another core of wireless access control. One big difference between wireless and wired is that the wireless signal is transmitted in the air, so it is very easy to be disturbed by the outside world and it is also easily captured by the outside world. Therefore, security and reliability can be said to be the lifeline of wireless access control products.

The security and reliability of wireless IoT access control systems are mainly reflected in the following two aspects: the security of wireless data communications and the stability of the transmitted data. Wireless IoT access control system uses intelligent frequency hopping technology to ensure that the signal can quickly avoid interference. At the same time, the dynamic key and AES encryption algorithm are used in the communication process. Even if it is the same instruction, the communication packets transmitted in the air each time are different. , so listeners can not intercept.

However, for wireless technologies, data packet encryption technology can be understood and accepted by everyone, and wireless anti-jamming capability is a topic that can not be avoided. In response to this problem, the wireless IoT access control specifically designed the offline work mode. This is a work mode that ensures that the wireless door can be normally opened after the wireless interference is disabled or the center system is down. Take the wireless door lock as an example. When the communication fails, it equates to an unconnected hotel lock, and the door can still be opened and closed (the same as the opening permission when the network is connected). The user does not feel the difference between offline and online. The only difference is that the card data is downloaded offline. Instead of being sent to the center in real time, it is temporarily locked and automatically uploaded after the communication is restored. The wireless Internet of Things is an ultra-low-power product that will make battery-operated life longer; only battery-powered, there is the possibility of complete wireless.

The communication speed of the wireless IoT access control system reaches 2Mbps. The faster communication speed means that the shorter the signal is transmitted in the air, the less power is consumed. At the same time, the lock used in the wireless IoT access control system is only to perform the opening and closing of the door. It consumes electricity only when it is in motion. Wireless IoT access control systems can directly replace existing wired or non-networked access control systems. For office building systems, the application of wireless IoT access control can significantly reduce the construction workload and reduce the cost of use; for hotel systems, it can enhance the intelligent level of access control. However, for any new things, there are inevitably some doubts in the market. How to dispel users' concerns about the stability, reliability, and security of wireless systems is the biggest problem in market promotion. We believe that with the promotion of the Internet of Things technology and the development of wireless Internet of Things (IoT) access control cases, the wireless Internet of Things (IoT) access control system will surely become more and more popular with users.